Thank you to all 406 attendees who joined us at TRS Saudi! 

Speakers

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Nurtaç Afridi

Nurtaç Afridi

CEO, Bateel

Ms. Afridi brings 30 years of executive experience from globally renowned brands. She has expertise in building international brands, transforming businesses and strategic growth and leadership of high-performance teams. Ms. Afridi has a proven track record in leading global operations, achieving record sales and profit growth and fostering a high-performance culture. She is also acknowledged by her significant achievements in mergers and acquisitions, including record-breaking business sales and high-valuation IPOs. She has diverse industry experience, including luxury products, food and beverage, retail and corporate real estate.

Holding an Advanced Management degree from Harvard Business School and a Bachelor of Business Administration in Marketing and Finance from Marmara University, Ms. Afridi has a robust educational background. Prior to Bateel she served in executive positions in global and international companies, the most recent being the CEO of Godiva Chocolatier.  Her strategic acumen led to a transformative shift from a boutique gifting brand to a leading omnichannel premium chocolate company.

As Bateel International brand thrives and expands globally in Confectionary segment with its date and chocolate portfolio, as well as in Food and Beverage segment with Café Bateel and Café El’an, Ms. Afridi is poised to lead the business to new heights. By leveraging her expertise in global operations, corporate strategy, and financial stewardship Bateel will continue to lead and innovate in the luxury gourmet industry.

 

About Bateel International:

For decades, Bateel has solidified its unparalleled legacy as the world’s only gourmet date grower, producer, and seller. By leveraging the versatility of this revered ancient fruit, Bateel created a luxury retail experience through Bateel Boutique, launching an entirely new market for gourmet dates and date products. Building on this success, Bateel expanded into Café Bateel and Bateel El'an, where the finest ingredients are showcased through world-renowned Mediterranean flavours, offering a distinct range of gourmet dishes and beverages curated by award-winning chefs. Today, Bateel’s legacy of innovation has positioned it as a soft power of the region, embodying Saudi Arabia’s rich cultural heritage and future vision in over 29 countries.

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