Emanuela Prandelli, Ph.D. in Business Economics and Management, is LVMH Associate Professor of Fashion and Luxury Management at Bocconi University and Senior Professor at SDA Bocconi School of Management, where she is the Director of the Master in Fashion, Experience, and Design  Management. Since 2022, she is also Associate Dean for Gobal Executive Summer Programs at SDA Bocconi. She served as a Research Assistant at St.Gallen University and at the Kellogg School of Management, Northwestern University, where she was later Visiting Professor. She also was visiting Professor at WU, Vien. Her research focus regards fashion and luxury management, collaborative marketing, digital strategy, and the process of innovation. She published several international books and articles in leading international journals, such as Journal of Marketing Research, Journal of Marketing, International Journal of Marketing Research, Journal of Interactive Marketing, Organization Studies, California Management Review, MIT Sloan Management Review, Journal of Business Venturing.