27 Jan 2025
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Blending Click and Morter for E-commerce Success in a Youth-Dominated Market
As Saudi Arabia's e-commerce market races toward a projected $20 billion by 2025, retailers are harnessing the power of the click and mortar model to create a seamless shopping experience. This session explores how blending online and physical retail environments meets the demands of a young, tech-savvy consumer base. Discover how successful brands utilize digital platforms and physical stores to provide flexible shopping options, from click-and-collect services to interactive in-store experiences. We will also address the unique opportunities and challenges this hybrid model presents for international franchises, independent retailers, and GCC conglomerates in navigating Saudi Arabia's dynamic market.