27 Jan 2025
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HUGO BOSS – Consumers First, Fans Forever
With the launch of its CLAIM 5 strategy over three years ago, HUGO BOSS has put the customer at the center of everything it does. The company has undertaken a comprehensive brand refresh and introduced a new omnichannel strategy that creates tailored customer experiences - both online and offline. Its goal is to turn customers into fans of the company's brands BOSS and HUGO. Daniel Grieder, CEO of HUGO BOSS, will share key insights into how he and his team have managed the comeback and turned the 24/7 lifestyle company, back on a growth path.
